Lori Goldsmith

Lori Goldsmith has been in real estate for twenty plus years and has her license with The Prestigious Rodeo Realty Beverly Hills Flagship office. Lori was born in Los Angeles, California and grew up in the affluent neighborhood North of Sunset in Beverly Hills behind The Beverly Hills Hotel. As a child, Lori fell in love with architecture. Lori’s Maternal Grandmother owned a home on the One Thousand block of Roxbury Drive commissioned by world renowned architect Paul William’s where she would frequently slide down the stairway banister to test its stability and report back. Lori’s childhood home was commissioned by famed architect Budd Holden, (and was the prior site of the rose garden on the Firestone tire family estate) Holden loved and played with natural light through lifted ceilings of glass and his love of terrazzo marble floors that Lori often roller skated on from one end of the estate to the other. Lori often visited Sunday open houses around her neighborhood and would comment on design and advise listing agents on how to show potential buyers the possibilities of the home, so it is no surprise Lori Goldsmith became a REALTOR® herself!
Fifty plus years of Living in the Beverly Hills/Los Angeles neighborhoods Lori has developed a keen observant eye and has evolved into a knowledgeable expert of superior properties, locations and values in all areas of Southern California from her beloved city of Beverly Hills and additionally BHPO, Beverlywood, West Hollywood, Hollywood Hills, Sunset Strip, Westwood, Century City, Mar Vista, Culver City, Marina Del Rey, Venice, Playa Del Rey, Bel Air, Brentwood, Pacific Palisades, Malibu, All Areas of the San Fernando Valley, Palm Desert, Los Banos, Silverlake and anywhere and everywhere in between and beyond, with properties that vary in price from $450,000.00 up to $50,000,000.00 There is no property to big or small. What sets Lori apart from other realtors is her ability to feel immediate comfort to be blatantly honest, transparent, to convey unfiltered intelligible course of action to obtain the highest and best outcomes for her clients through her all-inclusive and vast comprehensive knowledge of how residential real estate actually works. Often market value isn’t enough! Lori understands desire has no limitations and is an expert in achieving over list price offerings on her listings. Lori does not hesitate to tell a prospective seller what needs to be “fixed or ditched” to competently showcase the property in its best light. She is not scared to tell her clients what needs attention. Lori also has a finesse with buyers, of advising ways to improve a property that might need some consideration and enhancement to that inevitably strengthens equity. Being their ears and eyes when it becomes hard to see a vision. Lori recognizes that buying and selling residential real estate is an extremely personal and psychological endeavor that can often stir up feelings of confusion and sentiment and be quite overwhelming and perplexing. Lori Goldsmith is personally and professionally discreet while maintaining a complete hands-on - Always reachable, seamless transaction for her client’s from beginning to end and beyond the real estate journey. Lori’s testimonials speak for themselves.